How Self Imposed Limitations Spark Creativity

I’ve always been a big believer in new technology, particularly when it comes to making life easier and more efficient.  The pervasive nature of many technologies has made solving once complex everyday problems amazingly mundane.

If you need food – you go to the supermarket, if you need to get somewhere far away – you jump in a car or a plane and if you need to know the answer to something – you ask Google.

This isn’t a bad thing; however relying on too much technology for everything reduces our need to think creatively.  It becomes easy to fall into a routine of robotically employing a pre-packaged solution to everyday problems.   And a constant reliance on this type of thinking can be harmful to innovation, creativity and original thought.

Marketing for free: creative approaches and infinite ROI

Necessity and a lack of resources generate creative approaches to common problems.  Prehistoric people got cold so they figured out how to make fire by rubbing sticks and stones together and  people needed to traverse large bodies of water so they cut down trees and stuck pieces of wood together.

This combination of necessity and a lack of resources is a valuable situation to consider – how would you market your business if you were given no money?