Do you have what it takes to answer The AnthonySchumann5?

The AnthonySchumann 5.

5 questions which provide a window into the minds of some leading thinkers, creatives, and experts.

So far two people have answered the questions, our very own Jules and freelance creative Eliza Carmen.

But for our next installment, we are looking to feature somebody from outside AnthonySchumann.

Do you have what it takes?

We are looking to feature someone with creativity, insight and flair as well as a strong passion for what they do.

If this sounds like you, send us a tweet or a DM via our twitter account, or get in contact through this blog.

We’ll also feature your website or blog on Designing Tomorrow.

…

Looking forward to hearing from you.

// Alec Schumann

The AnthonySchumann5: Part 2

Friday is an exciting day at AnthonySchumann.  People are busy working to various deadlines (unless your Levi who is nowhere to be found from 1pm onwards), Jules and Ted are discussing trendy restaurants and bars to go for drinks with clients and Alec is catching up on various proposals and briefs.

However, Fridays have become exciting for a whole new reason, The AnthonySchumann5.  5 questions which provide a window into the minds of some of the world’s leading thinkers, creatives, and experts.

And there is also a coat of arms.

In the second of this exciting weekly format, Alec catches up with freelance creative Eliza Carmen.

5 Questions, 5 Answers. A coat of arms.

Subtilis Bravado

Hot or Cold?

I think I’m more of a hot person… (laughs).  Temperature wise that is!

The saying “cold hands, warm heart” upsets me though because I have warm hands.

Would you rather be the fastest horse in the world or the lightest jockey in the world?

Fastest horse definitely.  There is glory in being fast, everyone remembers Phar Lap and Makybe Diva.

How do you take your coffee?

Mugaccino.  A mug trumps a cup every time.

Ted or Alec. Subtle or Bravado?

Well I’d have to say Alec as generally I report to him when I am working for AnthonySchumann.  And Bravado.

What is your number 1 tip for Designing tomorrow?

Precycling.   It’s essentially committing to reuse recyclable things and has tremendous potential to cut down on waste created by packaging, particularly in the FMCG sector.  It’s a very under explored area of sustainability.

Thank you for your time Eliza, hope you have a great weekend.  Good luck with the house hunting.

Thanks Alec!  It’s hard to find somewhere that’s nice and within the budget of a freelancer, but I’m always on the lookout!

The AnthonySchumann5: Part 1

5 Questions, 5 Answers. A coat of arms.

Subtilis Bravado

Ted and Alec are proud to announce the first of the AnthonySchumann ‘5’, five questions which provide a window into the minds of some of the world’s leading thinkers, creatives, and experts.

And when somebody answers the AnthonySchumann5 they also receive.  A coat of arms to be precise.

In the first of this exciting weekly format, Ted sits down with our new employee of the month, Jules Cassavani who is the first to answer to the AntonySchumann ‘5”. 

Hot or Cold?

Hot… Or Cold. Just not in the middle! (laughs)

Would you rather be the fastest horse in the world or the lightest jockey in the world?

Hmmm, can I say both?

No

Well then… horse. No wait…. jockey…. Yes jockey.

How do you take your coffee?

Extra hot, double machiatto.

And 1 sugar – just not in the coffee! (raucous laughs)

Ted or Alec. Subtle or Bravado?

Do you want to get me fired? I report directly to you Ted, so I guess I should probably say you. But Alec makes a mean tofu omelette, which gets a lot of browny points in my book… not sure. Pass?

What is your number 1 tip for Designing tomorrow?

Try and engage with your stakeholders across multiple platforms – and make sure you listen, don’t just speak.  A lot of firms get sucked into the habit of just talking too much, so much so that they miss valuable feedback.  It’s basically about leveraging all the knowledge you receive today into ideas for tomorrow.

And most of all, get started today.

Thank you Jules, it’s been a pleasure.

You too Ted, see you in the office on Monday.  Have a fantastic trip to Hong Kong.

…

Well there you have it.  The AnthonySchumann5.

Stay tuned next week when Alec catches up with our freelance creative Eliza Carmen. What will her answers be?  Will she accept the coat of arms?  Will paradigms be shifted?

All will be revealed.

Employee of the Month: Levi Weissman

Levi: meet the man behind the beard

 

 

 

 

 

 

 

 

 

 

 

Levi, first of all congratulations on your recognition as employee of the month!

Thank you, it is a great honour. To be singled out amongst such a talented group of marketers is truly something.

You head up the Environmental Sustainability and Creativity department. Can you explain what pertains to that position?

Basically I oversee the ESC team. We oversee the implementation of a sustainable future through our marketing campaigns, whether it be for an environmentally friendly client, or a steel company. We try and imprint a “green” mark in all Anthony Schumann’s promotional efforts, because the environment is just too important to ignore. I mean, where will our kids be in 20 years, playing water polo on the local tennis court? Ted and Alec have realised this, and their dedication to the cause is truly inspirational, and why I’ve stayed loyal to the firm.

Can you explain the circumstances of you joining the firm?

Well I joined in the Spring of 2009. My good friend Alec Schumann had set up the firm with the like minded and equally visionary Ted Anthony early in 2006. Alec had tried to coax me from Leo Burnett at the time, where I co created “Earth Hour” with Todd Sampson (though he has gone on to take most of the publicity for it, on ABC’s hit show “The Gruen Transfer,”.  Ironically, a show Antony Schumann refuses to participate in because of it anti-progressive stance towards climate change). I enjoyed it there, but I grew disillusioned with the firm. I mean we were working on an advert for a mining company during the night of earth hour, for god’s sake! Then Alec Schumann gave me a call, asking if I wanted to front the new ESC department, an opportunity I jumped at. Plus, there was the chance to work with the man they call “Maestro” in the Australian marketing industry, Ted Anthony.

How would you describe your two bosses, Ted and Alec?

Have you seen that film Horrible Bosses? (laughs) No, no. Quite simply two of the greatest marketing minds in Australia today. Alec has been THE creative force behind some of the world’s most ecologically friendly marketing efforts, and his ideas are in use across the industry. I remember when I was at Leo Burnett, the senior management team were always looking at ways to bring him across. After they failed to shake his loyalty to Ted, I had enough and decided I would join Alec at Anthony Schumann. As for Ted, where do I start? His vision has made Anthony Schumann what it is today. Without Ted Antony the term green marketing would not exist. He has such a can do attitude. The only thing you will hear him saying “no” to are those marketing efforts that do not, in some way, promote sustainable living.

Could you sum them up in two words?

Subtle Bravado! The firm’s maxim!