Movie Marketing: 5 Informative Titles

We’ve finally extracted Levi Weismann from his fan flute quartet long for long enough to get him to write a blog post.  In a rare moment of eloquence, he makes a valid argument about how he enjoys informative movie titles.

Movie studios often try to be too clever and intellectual with their movie titles.  So much so that the movie going public are left with little to know idea as to what the film is about.

This inevitably leads to disappointment.  I for one was very underwhelmed by Dances with Wolves.  I was expecting Kevin Costner to be doing the Macarena with a pack of energetic wolves and was mighty disappointed by the time the end credits rolled around.  I had a similar problem with Silence of the Lambs. (Spoiler alert, it is not a silent film about barn yard animals).

So in honour of informative movie titles, here are a few examples of movies where the premise is made explicitly clear to the movie going public.  Their promotion largely hinged on their name and as a result, achieved box office success with respect to their budget.

They may not have won Oscars, but at least they didn’t mislead.  Here’s 5 examples.

Hot Tub Time Machine

Going by the title, I’m assuming this movie was written by stoners.  The title is not an obtuse metaphor, but quite literally what the film is about.  It is quite good though.

Dude Where’s My Car? Even Tango and Cash cringed.

Dude where’s my car?

Get it?  It’s exactly what it sounds like it.  A stupid title and even worse movie.

Don’t see it. Also, Sean William Scott is a douchebag.

The Human Centipede

This intentionally controversial film relied on the simple yet nauseating premise of making a human centipede.  You know exactly what to expect and the film delivers as promised.

The South Park’s satirical take summed up exactly how good was.

Cuttlefish and asparagus anyone?

Snakes on a Plane

This movie shows that in order to get viral publicity, you simply need to get Samuel L. Jackson to shout an awesome title at a press conference, supplemented with several profanities.

The movie is exactly that, snakes on a plane.  And *spoiler alert* Sam Jackson gets mad.

Although the film was pure pulp, it did return a gross of $62million on a $33 million budget.

Hobo with a Shotgun: simple yet elegant

Hobo with a Shot Gun

Grindhouse cinema has a well established record of informative film titles: Motor Psycho, The Wizard of Gore, Lesbo Vampires and Master of the Flying Guillotine to name a few.

However, the 2011 film Hobo with a Shotgun, staring Rutger Haur summarises the nomenclature of the entire genre.  And despite a not-so-subtle social commentary the film is simply about a hobo with a shotgun.

by Levi Weismann

About AnthonySchumann
Subtle Bravado // Creative Boutique. Ted Anthony - Vision Alec Schumann - Creative Follow @AnthonySchumann

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