Grill’d Burgers: Just how healthy are their “healthy” burgers?

Perhaps it’s the cynical marketer in me, but I have always thought that Grill’d Burgers claims of selling ‘Health Burgers’ are somewhat suspicious.  Don’t get me wrong, I love a good hamburger – but I get a bit cheesed off when I’m sold something, which is marketed to be ‘healthy’ but in reality is anything but.

Simply Grill'd: simply more calories than a Big Mac

Grill’d Burgers opened their doors in Hawthorn, VIC in 2004 and have since grown to 51 locations in Australia and recently reported revenue of $67 million.  Clearly the Grill’d brand has some strong marketing firepower, and this is not surprising considering they were founded by Simone Crowe – a former international brand manager at the Fosters Group.  With a bespoke menu and contemporary restaurants, the brand has a fresh image and is savvy on social media.

But I digress – just how healthy are their “healthy” burgers?

The following statement exists on their website:

“We think a burger should contribute positively to your health and wellbeing by not only being good for you, but being made with wholesome natural ingredients sourced locally and prepared freshly for you once you place your order (and not before).”

Grill’d burgers supposedly contribute positively to your health and wellbeing.  Great.  Nobody wants food that does the opposite.

However, the Grill’d website has a surprising lack of raw data – how much fat, sugar and salt does one ingest during a visit to one of their 51 locations?

There is no ambiguity in the actual figure, courtesy of Calorieking Australia

  Grill’d – Simply Grill’d McDonald’s – Big Mac KFC – Zinger Burger
Calories 538 493 461
Kilojoules 2246 2060 1927
    % Daily Value   % Daily Value   % Daily Value
Total Fat 19.8 g 30% 26.9 g 41% 18.1 g 28%
   Saturated Fat 4.5 g 22% 10.6 g 53% 6.5 g 33%
Cholesterol 0% 0% 0%
Sodium 1317 mg 55% 958 mg 40% 1186 mg 49%
Carbohydrate 56.1 g 19% 35.1 g 12% 45.5 g 15%
   Sugars 11.7 g   5.6 g   9.7 g  
Dietary Fibre 3.9 g 16% 0% 2.8 g 11%
Protein 32.6 g   25.1 g   27.6 g  
Note: A dash indicates no data is available.      

Compared to McDonald’s ubiquitous Big Mac and KFC’s Zinger Burger, the simply Grill’d – has a similar fat and sugar content, and is the highest in terms of salt.  In fact, due to its larger serving size the simply Grill’d actually has more calories than both the Big Mac and the Zinger Burger.

What’s more, if you add a side of chips and a soft drink you will have already consumed close to the regular adult’s recommended daily intake of fat, sugar and salt all from a visit to a “healthy” restaurant.

This brand maybe cleverly marketed as a “healthy burgers” but if you’re eating there regularly, here’s hoping you’re not on a diet.

// Alec Schumann

About AnthonySchumann
Subtle Bravado // Creative Boutique. Ted Anthony - Vision Alec Schumann - Creative Follow @AnthonySchumann

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