Is your brand a socialite or a loner? Lessons from the school yard

Is your brand a Biff Tannen? Or more of a George McFly?

In the current age of social media communication, our clients often ask me, “Alec, how do I make my brand more social?”

And I always respond, “the simple answer is there is no simple answer”.

Your brand exists within a complex social system, and is routinely compared with others.

The first step in becoming more social is to understand your brand and its place in the social hierarchy.  This involves a series of incisive and potentially unsettling questions.   Is your brand a weedy, socially-awkward dweeb or a fierce, aggressive school-yard bully?  Is your brand an outgoing, socially-promiscuous socialite or an introverted bookworm?

Furthermore, to which group (i.e. industry) do you belong?  Are you one of the sporty kids hanging out behind the bleachers or are you part of the chess club?

Like I said some hard questions.

However, don’t despair if your brand is being bullied by others or being shunned by your customers.  Although the school yard hierarchy may be an intimidating and uncomfortable place, there are some solutions.

The second step is to make some projections.  Do you wish to carve a niche?  Do you want to be the nerdy guy that people like because you can help with their homework?

Or do you want to rise to the top?  Do you want to hit the gym over the summer and come back as a 300-pound enforcer, ready to intimidate anyone who looks sideways at you?

The third and most important step is a strategy.  However, there is no simple silver bullet.  As with the school yard, there are many contextual complexities in the marketplace which make broad generalisations naive.

Therefore, you need a strategy which is tailored to the idiosyncrasies of your school yard.

This is where AnthonySchumann can help.  And if you’re ready to find a voice for your brand, don’t hesitate to get in contact with us.

Can your brand be more social?  Yes.  But it takes a good hard look at yourself, some goals and a strategy.

Don’t let anyone tell you otherwise.

// Alec Schumann

About AnthonySchumann
Subtle Bravado // Creative Boutique. Ted Anthony - Vision Alec Schumann - Creative Follow @AnthonySchumann

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